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Key SEO Strategies for Small Businesses

Keyword Research:

Focus: Identify the keywords your target customers are using to find businesses like yours.

Tools: Google Keyword Planner (free), SEMrush, Ahrefs (paid, but often worth it), Moz Keyword Explorer.

Strategy:

Brainstorm: List all the possible terms people might use.

Long-Tail Keywords: Prioritize long-tail keywords (3+ word phrases) as they are less competitive and often have higher conversion rates (e.g., “best coffee shop with free wifi Seattle” instead of just “coffee shop”).

Local Keywords: If you have a physical location, include location-based keywords (e.g., “plumber in Austin,” “Italian restaurant near me”).

Analyze Competitors: See what keywords your competitors are ranking for.

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