What to do instead of keyword stuffing?

 

  1. Use your primary keyword in the prominent places on the page

It’s still a good practice to use your primary keyword (or a close variant) in prominent places on your webpage, such as the page title, H1, and meta description.

 

  1. Write naturally

Write your content naturally, and your target keyword and its synonyms and variations will naturally be included. Fixating on your keyword and using it too many times can make your content difficult to read and won’t provide value to your readers. Google’s aim is to provide the best quality results to its users, so low-quality content won’t help your rankings.

 

  1. Don’t rely on frequency metrics

While many SEO writing tools provide recommendations on how many times a keyword should be used on a page based on keyword density, it’s unnecessary. With advancements in search engine algorithms, it’s possible for pages to rank for a keyword even if it isn’t mentioned on the page. Instead, focus on writing high-quality content that provides value to readers.

 

  1. Leverage the power of secondary keywords

Rather than repeating the same keyword or phrase, use synonyms, keyword variations, and long-tail keywords when creating content. Search engines understand the holistic content of a page and can rank pages for hundreds or even thousands of keywords. By focusing on providing value, your content will be set up to rank for multiple relevant queries.

 

SEO Company Services

 

Digital Marketing Services