4 Types of Keyword Intent

 Navigational Keyword Intent

Navigational keywords are used when the searcher wants to get to a specific page or website.

In this case, the user typically knows exactly what they’re looking for.

Here are some examples:

Youtube

Facebook login

Amazon shipping policy

Semrush keyword overview tool

Mama’s little bakery chicago address

 

Informational Keyword Intent

People use informational keywords when they want to learn something new.

These keywords can come in the form of questions and start with:

What is

How to

Where is

 

 Commercial Keyword Intent

People use keywords with commercial intent when they’re doing research before making a purchase.

The user isn’t ready to make a purchase just yet.

They need a little more information before hitting that “buy” button. Which is why commercial keywords are often branded.

Here are some examples of branded commercial keywords:

Macbook pro vs macbook air

HARO alternatives

Semrush reviews

 

Transactional Keyword Intent

People who use transactional keywords are ready to make a purchase. Or subscribe to your services.

Let’s have a look at a list of buyer intent keywords:

Semrush promo code

Buy audi tt

Italian restaurants near me